The Journal

Etiqueta: digital marketing

2 de febrero de 2026 Digital Marketing Strategy

Digital Marketing in El Salvador: Why Strategy Matters More Than Technology

Over the past few years, digital marketing in El Salvador has experienced visible growth. More companies are active on social media, invest in digital advertising, and…

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21 de enero de 2026 Digital Marketing Strategy

Why Many Digital Marketing Strategies Fail in Latin America

Structural realities, imported models, and the limits of digital optimism Digital marketing is often framed as an inevitable path to growth, efficiency, and relevance. Across conferences,…

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