The Journal
Why AI adoption must begin with strategy, not technology In current discussions around artificial intelligence, many organizations are making a structural mistake: they equate technological adoption…
Read essay →The rapid adoption of artificial intelligence in marketing has prompted an intense debate about the extent to which AI can substitute human judgment in strategic decision-making.…
Read essay →The rapid integration of artificial intelligence into marketing contexts has given rise to a worrying trend: automation without strategic direction. Many marketing agencies are adopting AI…
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