I am a Strategic Marketing and Digital Marketing Consultant based in El Salvador, with an MBA and an MSc in Applied Strategy, currently a Doctoral Candidate in Business Administration. My professional work focuses on digital marketing strategy, digital transformation, and brand governance, integrating artificial intelligence as a tool to support strategic judgment in complex and uncertain environments.

My practice is grounded in applied work across digital marketing planning, online positioning, reputation management, and organizational communication. I have advised and supported initiatives in contexts shaped by rapid technological change, institutional pressure, and evolving market dynamics.

Alongside my professional practice, I pursue doctoral research on the responsible integration of artificial intelligence into strategic decision-making. Rather than viewing AI as a replacement for human judgment, my work approaches it as a support mechanism to enhance strategic clarity, accountability, and long-term brand coherence.